Brian Arensberg brings over 15 years of experience capturing top market share to Blue Microphone’s consumer sales channels

Blue Microphones announces the appointment of Brian Arensberg as the Vice President of Sales, Consumer Electronics Channel. Arensberg, an industry veteran with an expertise for acquiring top market position, will be responsible for Blue’s worldwide consumer sales channels, including key account relationships as well as building up the consumer sales team infrastructure around the world.

“We are excited to have Brian Arensberg as part of the Blue team to drive the high demand and rapid expansion of our consumer lines,” said John Maier, CEO of Blue Microphones. “Brian’s ability to capture dominant market share, along with his solid relationships in the industry is a perfect fit and will be integral to continuing the aggressive growth we’ve been experiencing.”

Arensberg comes to Blue with over 15 years experience expanding high-tech consumer product distribution into the North and South American retail channels for companies including Verbatim SmartDisk, Dazzle and Zio Corporation. His professional experience includes launching a number of manufacturers to the No. 1 North American share position (NPD) within their respective product categories. In addition, Arensberg’s resume includes North and South American independent sales agency management, product development, marketing and merchandising as well as advertising strategy development.

“Blue’s products bring a new standard and quality to the market, and I am looking forward to expanding the consumer line into new channels worldwide,” said Arensberg. “I have been watching Blue’s rapid growth in the consumer space and am excited to build on this momentum.”

Arensberg will be based in Kansas City, Missouri and can be reached at barensberg@bluemic.com.