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(Westlake Village, CA—October 19, 2010) – Blue Microphones, a leading innovator in microphone technology and design, announces Spark (www.bluemic.com/spark), a cardioid, solid-state condenser microphone, with high-quality, fully discrete components and an innovative Focus control offering two sonic signatures. Along with its striking design and ability to capture a wide range of recording situations, Spark also comes with a custom shockmount and pop filter in a professional wooden case for $199.
“With Spark, we are excited to offer our proprietary capsule technology to a wider audience in an exceptionally versatile microphone,” said John Maier, CEO of Blue Microphones. “Spark is a high-quality recording tool that comes with everything needed for a truly professional recording experience at an affordable price. Even our new Focus control technology is designed to make it easy to record and get professional results right out of the box without requiring processing.”
Spark features Blue’s premium condenser capsule, delivering low noise, high efficiency, and rapid response in any recording situation. Out of the box, the sonic signature of Spark is crisp and powerful with an enhanced low end. To achieve a more present sound, Blue introduces the Focus control, which when selected results in a tighter, more direct and focused sound. Spark utilizes custom-matched circuitry with the same professional-quality, Class-A discrete components found in Blue’s extensive line of professional microphones. The circuit design also pairs Spark’s condenser capsule with a phantom-powered outboard amplifier to drive the capsule with linear control and accuracy.
To complete the experience, Spark comes inside a high-quality wooden box, with a custom shockmount and metal pop filter. This all-inclusive professional microphone package also provides a detailed recording guide showing complete setup and recording tips for a variety of instruments and vocal sounds. Spark comes with a three year manufacturer’s warranty.
Spark, MSRP $199, will be available in November at authorized Blue Microphones dealers. For more information, visit www.bluemic.com/spark.
Two members of the Blue community are featured in the September 3rd issue of Entertainment Weekly! The EW team asked the top market radio programmers which songs they think will be everywhere this fall (check out the EW pages below!) –
Blue MOB artist Neon Trees was picked by New York’s Z100 with the song, “Animal.” Watch it performed:
And Blue community member Mike Posner was chosen by Chicago’s B96 with the song “Bow Chicka Wow Wow.”
Mike Posner with his Yeti at Lollapalooza 2010
Check it out in EW:
(Westlake Village, CA—August 30, 2010) – Blue Microphones (www.bluemic.com), a leading innovator in microphone technology and design, welcomes Stacey Moran as the Vice President of Marketing. Moran, a veteran of marketing in the audio industry, will be responsible for Blue’s overall marketing strategy and messaging of the Blue brand. She will also be working closely with the product development team in establishing strategic plans, along with executing the launch process and marketing for each product.
“We’re excited to have Stacey on the team to fulfill this important position,” said John Maier, CEO of Blue Microphones. “Her knowledge of the audio industry and strategic approach to marketing are a perfect fit for bringing the Blue brand to market and helping continue our aggressive growth.”
Moran comes to Blue from TC Group Americas, where she handled North American marketing for brands like TC Electronic, TC-Helicon, Lab.gruppen, Dynaudio Acoustics and Tannoy. Prior to that, she held various marketing roles for such brands as Alesis and Sonic Foundry, and has also spent time on the advertising side of prominent audio publications. Moran’s key roles included the responsibility of developing and promoting brands, defining marketing objectives in partnership with executive management and product managers, and creating 360 degree marketing plans based on sales goals and long-term brand direction.
“Blue is in a perfect position to capitalize on their creativity and reputation in both the consumer and professional market,” said Moran. “I am looking forward to activating their market strategy and guiding brand awareness for such an innovative company.”
Moran will be based at Blue Microphones headquarters in Westlake Village, CA and can be reached at smoran@bluemic.com.
Yeti has proven itself as the number one choice for people who want to record great audio onto their computer. Now, when you’re away from your home computer, laptop or the studio, you can easily record your voiceover, podcast, business conference or drop vocal and instrumental tracks onto your iPad! Using the new Camera Connection Kit, you can connect the Yeti to the iPad to record CD-quality audio.
And don’t forget to download Blue Mics’ free audio app, Blue FiRe, giving you high-fidelity recordings in mono and stereo on the iPad, while allowing you to see the recording in real-time.