Blue MOB artist Neon Trees was picked by New York’s Z100 with the song, “Animal.” Watch it performed:

And Blue community member Mike Posner was chosen by Chicago’s B96 with the song “Bow Chicka Wow Wow.”

Mike Posner with his Yeti at Lollapalooza 2010

Check it out in EW:

(Westlake Village, CA—August 30, 2010) – Blue Microphones (www.bluemic.com), a leading innovator in microphone technology and design, welcomes Stacey Moran as the Vice President of Marketing. Moran, a veteran of marketing in the audio industry, will be responsible for Blue’s overall marketing strategy and messaging of the Blue brand. She will also be working closely with the product development team in establishing strategic plans, along with executing the launch process and marketing for each product.

“We’re excited to have Stacey on the team to fulfill this important position,” said John Maier, CEO of Blue Microphones. “Her knowledge of the audio industry and strategic approach to marketing are a perfect fit for bringing the Blue brand to market and helping continue our aggressive growth.”

Moran comes to Blue from TC Group Americas, where she handled North American marketing for brands like TC Electronic, TC-Helicon, Lab.gruppen, Dynaudio Acoustics and Tannoy.  Prior to that, she held various marketing roles for such brands as Alesis and Sonic Foundry, and has also spent time on the advertising side of prominent audio publications. Moran’s key roles included the responsibility of developing and promoting brands, defining marketing objectives in partnership with executive management and product managers, and creating 360 degree marketing plans based on sales goals and long-term brand direction.

“Blue is in a perfect position to capitalize on their creativity and reputation in both the consumer and professional market,” said Moran. “I am looking forward to activating their market strategy and guiding brand awareness for such an innovative company.”

Moran will be based at Blue Microphones headquarters in Westlake Village, CA and can be reached at smoran@bluemic.com.

MYTH BECOMES LEGEND – Yeti works with iPad

Yeti has proven itself as the number one choice for people who want to record great audio onto their computer. Now, when you’re away from your home computer, laptop or the studio, you can easily record your voiceover, podcast, business conference or drop vocal and instrumental tracks onto your iPad! Using the new Camera Connection Kit, you can connect the Yeti to the iPad to record CD-quality audio.

And don’t forget to download Blue Mics’ free audio app, Blue FiRe, giving you high-fidelity recordings in mono and stereo on the iPad, while allowing you to see the recording in real-time.

Blue Microphones announces the Blue MOB (Musicians of Blue), a specially selected community of artists, engineers, producers, composers and DJs who are users and fans of Blue Microphones. The artists in this community are active in the studio, online and on the road, continuously using and advocating for Blue Microphones. Blue supports the community by connecting the MOB to opportunities, retailers, strategic partners, brands, and talent within the community, along with studio time, gear and more.

“We’re excited to be supporting our MOB artists in ways that go beyond the status quo expected of a microphone company,” said Tyler Barth, Entertainment Relations for Blue Microphones. “Artists are the heart and soul of our products and supporting them is a main priority. We don’t do traditional endorsements, but we provide mutual support based on a common passion for music and the art of capturing great audio.”

The MOB is made up of 100 artists, producers, composers and DJs who use a variety of microphones that span the range that Blue has to offer. Some of the artists, like The Gaslight Anthem, use Blue enCORE live series on stage, while Janelle Monae uses the Bottle in the studio. Blue artists on-the-go, like celebrity tech blogger iJustine, use Blue’s Eyeball 2.0 USB microphone and webcam to record or post online when a studio or stage is unavailable. The community is composed of more than performers, including behind-the-scenes producers and engineers from Butch Walker to Scott Humphrey and Brian Kennedy. Blue’s community also spans the globe including members from the U.S. to the U.K. to Australia.

“I am honored to be a part of the Blue MOB. It’s not every day that a company will dedicate so much support to the music community in such a strong and practical way,” said Kevin Rudolf. “By connecting brands to the arts and understanding how important sound is to an artist, it’s the best of both worlds.”

Blue Microphones brings benefits and opportunities exclusively to the MOB including performance opportunities at leading retailers, tour support from top brands, studio time at Blue headquarters, microphone support, along with Blue’s support of MOB member’s initiatives. Blue also champions the MOB community through social media and gives them a chance to expound on Blue’s popular podcast.

For more information and to see all 100 members of the Blue MOB, visit www.bluemic.com/BlueMOB/.

Blue Microphones announces the appointment of Brian Arensberg as the Vice President of Sales, Consumer Electronics Channel. Arensberg, an industry veteran with an expertise for acquiring top market position, will be responsible for Blue’s worldwide consumer sales channels, including key account relationships as well as building up the consumer sales team infrastructure around the world.

“We are excited to have Brian Arensberg as part of the Blue team to drive the high demand and rapid expansion of our consumer lines,” said John Maier, CEO of Blue Microphones. “Brian’s ability to capture dominant market share, along with his solid relationships in the industry is a perfect fit and will be integral to continuing the aggressive growth we’ve been experiencing.”

Arensberg comes to Blue with over 15 years experience expanding high-tech consumer product distribution into the North and South American retail channels for companies including Verbatim SmartDisk, Dazzle and Zio Corporation. His professional experience includes launching a number of manufacturers to the No. 1 North American share position (NPD) within their respective product categories. In addition, Arensberg’s resume includes North and South American independent sales agency management, product development, marketing and merchandising as well as advertising strategy development.

“Blue’s products bring a new standard and quality to the market, and I am looking forward to expanding the consumer line into new channels worldwide,” said Arensberg. “I have been watching Blue’s rapid growth in the consumer space and am excited to build on this momentum.”

Arensberg will be based in Kansas City, Missouri and can be reached at barensberg@bluemic.com.

(Westlake Village, CA) – Blue Microphones (www.bluemic.com), a leading innovator in microphone technology and design, announces the availability of their flagship performance condenser microphone, the en•CORE 300. The en•CORE 300 is the latest in the en•CORE series of performance microphones introduced last fall, which includes the en•CORE 100 dynamic mic, en•CORE 200 active dynamic mic, and the en•CORE 100i dynamic mic for capturing instrumental sounds. The en•CORE 300 contains the latest proprietary Blue condenser capsule technology with an open architecture design and reinforced build for high-quality stage performance.

The en•CORE 300 is built upon Blue’s custom-tuned condenser capsule technology used in the extensive studio line. In the en•CORE 300, this studio-grade condenser capsule is mounted on a rubber suspension system and coupled with a phantom powered circuit specifically tuned to match the capsule for unparalleled sound quality. This design allows it to produce vocal clarity with consistent tone and low noise, regardless of the cable length on stage.

“The en•CORE 300 is the next best thing to bringing our top studio mics on stage,” said John Maier, CEO of Blue Microphones. “When the recording session ends, singers can now enjoy the same Blue sound they get in the studio, gig after gig.”

The unique look of the en•CORE 300 serves more than just aesthetics; en•CORE’s open architecture design maximizes air volume in the capsule chamber, resulting in uninterrupted sound regardless of how the microphone is gripped. This design allows for unceasing open air surrounding the top and bottom of the capsule, which reduces in-chamber resonances, producing a more natural, continuous sound. The Blue logo also goes beyond style, with LED backlighting to indicate active phantom power in the preamp circuit.

Built to handle the rigors of the road, the en•CORE 300 features a reinforced chassis that doubles as a protective frame for the capsule, along with a heavy-gauge zinc barrel grip to protect microphone components and reduce resonance. The electro-plated parts and hardened paint finishes allow for maximum scratch resistance.

The en•CORE 300 is now available, MSRP $199, at Sweetwater, Sam Ash, Guitar Center, Musician’s Friend and other fine pro audio retailers. For more information, visit http://www.bluemic.com.

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About Blue Microphones

Blue Microphones designs and produces an extensive line of award-winning microphones and recording tools for audio professionals, musicians and consumers.  Founded in 1995, and headquartered in Southern California, Blue continues a lengthy tradition of innovative, cutting-edge design and astounding performance, with a range of inspiring recording tools for almost any application. From Blue’s flagship recording tool, the Bottle, to the enCORE line of professional live mics, to our new Mikey iPod/iPhone Recorder, Blue has just the tool to capture your creativity. Check out the complete range of Blue products at www.bluemic.com.

Keep an eye out for this group – Check out So Obvious on JKL:

To see the full review, click here.

Blue artist Neon Trees recently performed, Sins of My Youth on MLB.com with a host of Blue mics. Their performance includes the enCORE 200 (vocals), Blueberry (snare), Baby Bottle (guitar) and Woopecker (lead guitar).

You can watch the complete performance here.

Neon Trees performs on MLB.com with Blue microphones

There is even a Robbie pre amp in the background!

See the Robbie?

Like their name, Neon Trees are a combination of slick pop hooks and sturdy organic rock, both melodic and hard-hitting, their anthems of adolescent angst, longing, love lost and found, delivered with the kind of heart-on-the-sleeve passion that only comes from hard work and commitment.