Archive for the ‘News Releases’ Category

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Blue Microphones Announces Spark Recording Microphone

Tuesday, October 19th, 2010

Blue’s latest professional release, Spark, is a condenser microphone with an innovative Focus control for versatile sound capture capabilities

(Westlake Village, CA—October 19, 2010) – Blue Microphones, a leading innovator in microphone technology and design, announces Spark (www.bluemic.com/spark), a cardioid, solid-state condenser microphone, with high-quality, fully discrete components and an innovative Focus control offering two sonic signatures. Along with its striking design and ability to capture a wide range of recording situations, Spark also comes with a custom shockmount and pop filter in a professional wooden case for $199.

“With Spark, we are excited to offer our proprietary capsule technology to a wider audience in an exceptionally versatile microphone,” said John Maier, CEO of Blue Microphones. “Spark is a high-quality recording tool that comes with everything needed for a truly professional recording experience at an affordable price. Even our new Focus control technology is designed to make it easy to record and get professional results right out of the box without requiring processing.”

Spark features Blue’s premium condenser capsule, delivering low noise, high efficiency, and rapid response in any recording situation. Out of the box, the sonic signature of Spark is crisp and powerful with an enhanced low end. To achieve a more present sound, Blue introduces the Focus control, which when selected results in a tighter, more direct and focused sound. Spark utilizes custom-matched circuitry with the same professional-quality, Class-A discrete components found in Blue’s extensive line of professional microphones. The circuit design also pairs Spark’s condenser capsule with a phantom-powered outboard amplifier to drive the capsule with linear control and accuracy.

To complete the experience, Spark comes inside a high-quality wooden box, with a custom shockmount and metal pop filter. This all-inclusive professional microphone package also provides a detailed recording guide showing complete setup and recording tips for a variety of instruments and vocal sounds. Spark comes with a three year manufacturer’s warranty.

Spark, MSRP $199, will be available in November at authorized Blue Microphones dealers. For more information, visit www.bluemic.com/spark.

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Blue Microphones Announces Mikey for Flip, Microphone Accessory for Flip Video Camera

Monday, September 20th, 2010

Mikey for Flip is an enhanced-capability microphone offering professional-quality audio for FlipPort™-enabled Flip video cameras

(Westlake Village, CA—September 20, 2010) – Blue Microphones, a leading innovator in microphone technology and design, announces Mikey for Flip (www.bluemic.com/mikeyforflip), a professional-quality external microphone that lets Flip Video™ users capture even better sound for their Flip videos. As part of the new Designed for Flip™ accessory line, Mikey for Flip connects to all FlipPort™-enabled Flip video cameras and features Blue Microphones’ premium capsules for enhanced recording of everything from a whisper to a rock concert.

“We are excited to offer this new Mikey model to provide Flip Video owners with expanded audio recording capabilities,” said John Maier, CEO of Blue Microphones. “Mikey for Flip helps users maximize the audio quality of their Flip videos with an easy-to-use, portable microphone that connects directly to the camera, and delivers great audio in any situation.”

Mikey for Flip features two of Blue’s custom-tuned condenser capsules for professional-quality stereo recording.  Users can choose between ‘Loud’ or ‘Automatic’ sensitivity settings, allowing users to record any volume level clearly, from a marching band to a wedding.  Mikey for Flip also features a mic input jack for easy plug-in of additional microphones like a lavalier, handheld or corded interview microphone.  Mount the Flip video camera on Mikey’s built-in tripod mount or stand it upright on Mikey’s wide base design for hands-free recording.

Mikey for Flip is plug-and-play with automatic power-on, using a AAA battery to conserve power on the Flip video camera for longer recording time. The compact and lightweight design of Mikey for Flip makes it easy to connect and use, while the included soft carrying pouch keeps it protected on the go.

Mikey for Flip, MSRP $69, will debut at CES 2011. For more information, visit www.bluemic.com/mikeyforflip.

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Blue Microphones Introduces Stacey Moran as Vice President of Marketing

Monday, August 30th, 2010

Stacey Moran brings comprehensive marketing experience with brands in the music product and pro audio industries to Blue Microphones

(Westlake Village, CA—August 30, 2010) – Blue Microphones (www.bluemic.com), a leading innovator in microphone technology and design, welcomes Stacey Moran as the Vice President of Marketing. Moran, a veteran of marketing in the audio industry, will be responsible for Blue’s overall marketing strategy and messaging of the Blue brand. She will also be working closely with the product development team in establishing strategic plans, along with executing the launch process and marketing for each product.

“We’re excited to have Stacey on the team to fulfill this important position,” said John Maier, CEO of Blue Microphones. “Her knowledge of the audio industry and strategic approach to marketing are a perfect fit for bringing the Blue brand to market and helping continue our aggressive growth.”

Moran comes to Blue from TC Group Americas, where she handled North American marketing for brands like TC Electronic, TC-Helicon, Lab.gruppen, Dynaudio Acoustics and Tannoy.  Prior to that, she held various marketing roles for such brands as Alesis and Sonic Foundry, and has also spent time on the advertising side of prominent audio publications. Moran’s key roles included the responsibility of developing and promoting brands, defining marketing objectives in partnership with executive management and product managers, and creating 360 degree marketing plans based on sales goals and long-term brand direction.

“Blue is in a perfect position to capitalize on their creativity and reputation in both the consumer and professional market,” said Moran. “I am looking forward to activating their market strategy and guiding brand awareness for such an innovative company.”

Moran will be based at Blue Microphones headquarters in Westlake Village, CA and can be reached at smoran@bluemic.com.

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Blue Microphones Announces the Blue MOB Artist Community

Tuesday, August 3rd, 2010

Blue’s exclusive music community (the MOB) are users and fans of Blue Microphones who are supported by Blue through strategic partners, retailers, performance opportunities and more

Blue Microphones announces the Blue MOB (Musicians of Blue), a specially selected community of artists, engineers, producers, composers and DJs who are users and fans of Blue Microphones. The artists in this community are active in the studio, online and on the road, continuously using and advocating for Blue Microphones. Blue supports the community by connecting the MOB to opportunities, retailers, strategic partners, brands, and talent within the community, along with studio time, gear and more.

“We’re excited to be supporting our MOB artists in ways that go beyond the status quo expected of a microphone company,” said Tyler Barth, Entertainment Relations for Blue Microphones. “Artists are the heart and soul of our products and supporting them is a main priority. We don’t do traditional endorsements, but we provide mutual support based on a common passion for music and the art of capturing great audio.”

The MOB is made up of 100 artists, producers, composers and DJs who use a variety of microphones that span the range that Blue has to offer. Some of the artists, like The Gaslight Anthem, use Blue enCORE live series on stage, while Janelle Monae uses the Bottle in the studio. Blue artists on-the-go, like celebrity tech blogger iJustine, use Blue’s Eyeball 2.0 USB microphone and webcam to record or post online when a studio or stage is unavailable. The community is composed of more than performers, including behind-the-scenes producers and engineers from Butch Walker to Scott Humphrey and Brian Kennedy. Blue’s community also spans the globe including members from the U.S. to the U.K. to Australia.

“I am honored to be a part of the Blue MOB. It’s not every day that a company will dedicate so much support to the music community in such a strong and practical way,” said Kevin Rudolf. “By connecting brands to the arts and understanding how important sound is to an artist, it’s the best of both worlds.”

Blue Microphones brings benefits and opportunities exclusively to the MOB including performance opportunities at leading retailers, tour support from top brands, studio time at Blue headquarters, microphone support, along with Blue’s support of MOB member’s initiatives. Blue also champions the MOB community through social media and gives them a chance to expound on Blue’s popular podcast.

For more information and to see all 100 members of the Blue MOB, visit www.bluemic.com/BlueMOB/.

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Blue Microphones Names Brian Arensberg as Vice President of Sales, Consumer Electronics Channel

Tuesday, August 3rd, 2010

Brian Arensberg brings over 15 years of experience capturing top market share to Blue Microphone’s consumer sales channels

Blue Microphones announces the appointment of Brian Arensberg as the Vice President of Sales, Consumer Electronics Channel. Arensberg, an industry veteran with an expertise for acquiring top market position, will be responsible for Blue’s worldwide consumer sales channels, including key account relationships as well as building up the consumer sales team infrastructure around the world.

“We are excited to have Brian Arensberg as part of the Blue team to drive the high demand and rapid expansion of our consumer lines,” said John Maier, CEO of Blue Microphones. “Brian’s ability to capture dominant market share, along with his solid relationships in the industry is a perfect fit and will be integral to continuing the aggressive growth we’ve been experiencing.”

Arensberg comes to Blue with over 15 years experience expanding high-tech consumer product distribution into the North and South American retail channels for companies including Verbatim SmartDisk, Dazzle and Zio Corporation. His professional experience includes launching a number of manufacturers to the No. 1 North American share position (NPD) within their respective product categories. In addition, Arensberg’s resume includes North and South American independent sales agency management, product development, marketing and merchandising as well as advertising strategy development.

“Blue’s products bring a new standard and quality to the market, and I am looking forward to expanding the consumer line into new channels worldwide,” said Arensberg. “I have been watching Blue’s rapid growth in the consumer space and am excited to build on this momentum.”

Arensberg will be based in Kansas City, Missouri and can be reached at barensberg@bluemic.com.

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